ROME PARADE 2026

After producing the tv coverage of the London Parade on New Years Day for many years, Ultimate Content were also given the additional challenge of producing the tv coverage of the simultaneously staged Rome Parade. The Eternal City with the Spanish Steps, Piazza del Popolo and its many historic buildings, is the perfect backdrop for the parade on 1st January, celebrating the New Year. Marching bands and cheerleaders from across the USA, together with Italian performers of all descriptions, made a spectacular three hour show which could be seen live on YouTube and on Italy’s Canale 21. PBS in the USA took a one hour highlights show, delivered 90 minutes after the end of the parade. Have a look at the short highlights reel below.